Amazon just made a huge move in grocery. They’re now offering same day delivery for fresh items like produce, dairy, meat, seafood, baked goods, and frozen foods in over 1,000 cities and towns across the U.S. By the end of the year, that number is set to jump to 2,300.
Prime members get free same day delivery on orders over $25. Non-members can still get it, but there’s a delivery fee, usually around $12.99.
What This Means for Sellers (and CoreTrex Clients)
1. A Bigger Grocery Footprint
Amazon is blending fresh groceries with millions of other products in its same day network. If you sell grocery items, household essentials, or fast moving consumables, this opens up a huge opportunity to reach shoppers faster.
2. A Perk for Prime Shoppers
Prime members can now get fresh groceries the same day without paying for shipping if they hit the $25 mark. That’s going to make it easier for people to toss a few more items in their cart, and brands can position themselves to benefit from those bigger baskets.
3. A Tougher Grocery Game
This move is going to put serious pressure on Instacart, DoorDash, and big grocery chains. For brands selling on Amazon, the timing is perfect to lean into messaging around fast replenishment and convenience.
CoreTrex Playbook for Taking Advantage
1. Optimize for Fresh and Everyday Items
Make sure your grocery and household listings look their best. Focus on highlighting freshness, convenience, and quick delivery. Think about bundling perishable and non-perishable products to help customers hit that $25 free delivery threshold.
2. Use “Fast & Fresh” in Your Messaging
Add language to your product titles, bullet points, and ads that calls out “Same Day Delivery” and “Fresh.” You want shoppers to instantly connect your brand with speed and convenience.
3. Smart Pricing to Grow Carts
Use bundles or small discounts to encourage customers to get their cart over $25. Create product combos that make sense, like fresh produce paired with pantry staples.
4. Focus on the Right Regions
Since Amazon’s rollout is still expanding, keep an eye on where same day delivery is active. Prioritize ad spend and promos in those areas first.
5. Prepare for the Expansion
Amazon’s grocery footprint is going to keep growing. By the end of the year, thousands more towns will be covered. Stay ready to adjust your strategy as new areas come online.
Why This Move Matters
This is Amazon taking a big swing at owning grocery delivery. They’re combining speed with variety, letting people order fresh food alongside electronics, beauty products, and everything else they already buy on Amazon. If you’re ready to move with them, your brand can win big.
