Here’s the harsh truth:
Most brand owners don’t have a sales problem.
They have a focus problem.
I’ve worked with brands doing $500K a year… and brands doing $50M a year. The ones who scale faster aren’t the ones working harder, hiring more people, or launching endless new products.
They’re the ones who obsess over moving three levers:
- Traffic
- Conversion Rate
- Average Order Value (AOV)
That’s it. You can talk about “brand awareness,” “community,” or “storytelling” all day long — but if those things aren’t moving one of these three numbers, you’re just burning time and money.
Let’s break it down:
1. Traffic: More Eyeballs, More Revenue
I’ll give it to you straight:
If nobody sees your product, it doesn’t matter how good it is.
The only two ways to grow traffic:
- Buy it (ads, influencers, affiliates)
- Earn it (organic content, SEO, PR)
Here’s how you know you have a traffic problem:
- Your sessions are flat for 90 days.
- You’re launching new products, but revenue doesn’t budge.
- Your cost per acquisition (CPA) is creeping up because you’ve tapped out your current audience.
Simple fix?
Pick one traffic channel and become elite at it.
Most brands dabble everywhere and master nothing. Facebook. Google. TikTok. Amazon DSP. SEO. PR. Pick one, dominate it, THEN expand.
2. Conversion Rate: The Silent Multiplier
You can double your traffic… or you can double your conversion rate. One costs a fortune. One costs brain power.
The #1 reason your conversion rate sucks: your offer is boring.
Discounts are not an offer.
“Free shipping” is not an offer.
An offer is a reason for someone to buy NOW.
- Bundle products together.
- Add bonuses they can’t get elsewhere.
- Give urgency with limited-time or limited-quantity deals.
- Package your product with an outcome (not just features).
Example: Instead of selling “a yoga mat,” sell “The Ultimate Home Workout Bundle: Mat + Resistance Bands + Video Classes — Save 40% Today.”
3. Average Order Value (AOV): The Profits Hiding in Plain Sight
If you’re not trying to raise AOV, you’re leaving money on the table.
People who buy from you once are the easiest people to sell to again.
Tactics:
- Post-purchase upsells
- Cross-sells in cart
- Subscription options
- Higher-ticket product lines
You don’t need 10 new products to grow. You need to make each customer worth more.
The Takeaway
Growing your brand isn’t complicated.
It’s a math problem:
Revenue = Traffic x Conversion Rate x AOV
Everything else is noise.
Stop chasing tactics that don’t move these numbers. Start working backwards from the math.
- Need to hit $1M this year? Figure out how many sessions, what conversion rate, and what AOV gets you there.
- Then build your marketing around moving those numbers — not chasing shiny objects.
This is how we help brands at CoreTrex grow. We don’t just “manage your Amazon account” or “run ads.” We identify your biggest bottleneck and attack it relentlessly.
Because growth isn’t about being busy.
It’s about pulling the right levers.
