Amazon · Coffee

From $3K to $500K a month

Six years, one relentless partnership, and a hometown coffee brand turned into a national powerhouse on track to top $5M in Amazon revenue.

Monthly Revenue Increase Since Joining CoreTrex

$3K → $0K

29.1%: Average conversion rate
92M: Impressions in 24 months
6.5x: Average ROAS

After signing with CoreTrex six years ago, one coffee brand has grown from a hometown favorite into a rising national powerhouse. Once generating less than $20,000 annually on Amazon, the brand is now available in multiple major retailers and is on track to exceed $5 million in Amazon revenue in 2026 alone.

Over the last 24 months, the brand has delivered a 29.1% average conversion rate, generated 92 million impressions, and maintained a 6.5 average ROAS. Beyond the numbers, this partnership has also created lasting industry relationships and strategic connections that continue to provide leverage across the broader CoreTrex brand portfolio.

The partnership

Growth, Tailored to Fit

Following an initial launch period marked by aggressive investment and cash burn, CoreTrex worked closely with the brand to stabilize topline sales, refine margins, and strengthen profitability. At the brand’s request, CoreTrex helped intentionally plateau Amazon growth so the business could redirect cash flow into off-channel retail expansion before reaccelerating growth in 2025 and 2026.

Through each phase, CoreTrex developed customized advertising, fulfillment, and market penetration strategies designed to expand the brand’s Amazon customer base while protecting long-term business health. The stability of the partnership allowed both teams to navigate logistical challenges, inventory constraints, and shifting market conditions while staying aligned around the brand’s evolving growth objectives.

The execution

Operational Excellence

The brand chose to keep its creative assets and product imagery largely consistent, allowing CoreTrex to focus heavily on customer acquisition, sales funnel management, advertising efficiency, and retention strategy.

From first ad click to time on page to post-purchase retention, CoreTrex leveraged the full Amazon growth toolkit to maximize performance, including Brand Tailored Promotions, DSP, remarketing, coupons, deals, Prime Day strategy, Subscribe & Save, and more.

These strategies were made possible through disciplined inventory management, careful margin controls, and tight operational oversight. By balancing growth initiatives with risk management, CoreTrex helped the brand unlock meaningful scale while minimizing exposure to unnecessary fees, stockouts, margin erosion, and unfavorable market conditions.

Key Strategies Deployed

Full-funnel advertising strategies tailored to each phase of the business, reaching more than 150 million impressions
Assortment advising and inventory planning as the brand expanded from one product to dozens of SKUs
Category and competitor tracking, with hero products outranking major category leaders including Starbucks and Black Rifle Coffee
Subscribe & Save curation and growth to more than 5,000 active subscribers
Claims, cash back, and review management to protect profitability, improve customer experience, and strengthen marketplace performance