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News & Insights

Marketplace intelligence, applied

What's changing on Amazon, Walmart, and all other eCommerce marketplaces.

Amazon 2027 FBA fee changes, average 19 cent per unit increaseNews

Amazon Just Raised FBA Fees 19 Cents a Unit

Amazon's 2027 FBA fees rise an average of $0.19 per unit on January 15. Storage becomes one age-based rate on February 1. Here is what sellers should do now.

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Walmart seller-fulfilled Marketplace gifts now available for eligible offersNews

Walmart Shoppers Can Gift Seller-Fulfilled Orders Now

Walmart shoppers can buy eligible seller-fulfilled Marketplace offers as gifts. No enrollment. Gift details show in Seller Center. Here is what to lock in before Nov 12.

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Amazon Shop Direct sends Amazon shoppers to your own websiteNews

Amazon Will Now Send Shoppers to Your Website

Amazon launched the Shop Direct Merchant Workspace, a free portal that puts products from your own website in Amazon search and Alexa for Shopping. Here is what changed and what brands should do.

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Walmart holiday deal calendar showing Early Black Friday Nov 12-15, Black Friday Nov 23-29, and Cyber Monday Nov 30-Dec 2News

Walmart's Black Friday Starts November 12

Walmart's holiday deals start November 12 and run across three events through December 2. Here is what marketplace sellers should lock in on stock, pricing, incentives, and ads now.

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Amazon Just Made $19.6 Billion on AdsNews

Amazon Just Made $19.6 Billion on Ads

Amazon's Q3 ad revenue hit $19.6 billion, seller services hit $46.5 billion, and Amazon expects high-teens ad growth in Q4. Here is what that means for your holiday plan.

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Walmart Just Let AI Agents Do the ShoppingNews

Walmart Just Let AI Agents Do the Shopping

Walmart announced Agent Profiles, a beta Agent Gateway, and rules for AI agents that shop for customers. Here is what is confirmed and how to get your listings ready.

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Amazon Lets You Grade Your Own FBA ReturnsNews

Amazon Lets You Grade Your Own FBA Returns

Amazon now lets FBA sellers set their own criteria for grading customer returns, by ASIN, catalog, or CSV. Here is what is confirmed and how to set it up before holiday returns.

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Two packers seal plain unbranded brown boxes and sort them into several different colored outbound bins, showing one inventory shipping to many sales channels.News

Walmart Fulfillment Just Plugged Into Shopify

Walmart launched a Shopify integration for Multichannel Solutions, so brands can ship Shopify, Amazon, TikTok Shop and other orders from WFS inventory in unbranded boxes. Here is what is confirmed and how to test it before peak.

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Amazon Puts a 7-Day Clock on FBM ReturnsNews

Amazon Puts a 7-Day Clock on FBM Returns

Starting December 18, 2026, US seller-fulfilled returns need a prepaid label within seven calendar days of the request. Miss it and Amazon may issue a returnless refund and charge your account.

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Walmart Brand Highlights Just Went Self-ServeNews

Walmart Brand Highlights Just Went Self-Serve

Walmart made Brand Highlights self-serve in Seller Center. Eligible brand owners can add images, video and text to PDPs across up to 500 items at a time.

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Ship with Walmart $50 USPS hazmat noncompliance feeNews

Ship with Walmart Just Got a $50 Hazmat Fee

Walmart flagged a USPS $50 hazmat noncompliance fee for Ship with Walmart labels, plus a $7.50 Priority Mail handling fee.

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Amazon Review Requests ads, star ratings conceptNews

Amazon Review Ads Open Late October

Amazon Ads will let sellers pay to invite verified buyers to leave a rating or review, starting with a late October U.S. open beta.

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