CoreTrex

Walmart Growth

Dominate Walmart.com

Marketplace and 1P (DSV), online and in-store — the early-mover channel where digital performance earns physical shelf space.

WFS managedWalmart Connect advertisingScintilla analytics experience
  • Walmart Marketplace
  • Walmart DSV
  • Scintilla
  • Walmart Connect
  • Walmart (1P)

One team. The whole channel.

No handoffs between vendors, no gaps between disciplines — every lever that moves your Walmart.com business, owned by one accountable team.

The usual setup

A different agency for every Walmart service

ConnectAgencyCreativeAgencySEOAgencyContentAgencyWFSAgencyCatalogAgencyYour brand
  • 6 vendors
  • 6 logins
  • Conflicting playbooks
  • Finger-pointing

With CoreTrex

One team for your whole Walmart channel

ConnectCreativeSEOContentWFSCatalogCoreTrexYour brand
  • 1 team
  • 1 strategy
  • Shared data
  • Compounding growth

On Walmart’s home turf

Marketplace growth is our home turf

We’re headquartered minutes from Walmart’s front door in Northwest Arkansas — closer to the platform, its people, and where it’s heading than agencies anywhere else.

CoreTrex HQ

Rogers, AR

Walmart HQ

Bentonville, AR

≈ 8 miles from Walmart’s front door

Every way brands win at Walmart

Wherever you sell, we’ll help you crush your goals

Marketplace · 3P

Scale on the fastest-growing US marketplace

Walmart Marketplace is where early movers build unfair advantages — less competition, cheaper clicks, and a platform investing aggressively in sellers. We run the whole channel so you capture it first.

WFS

Walmart Fulfillment Services managed end-to-end

  • Full-funnel Walmart Connect advertising
  • Listing quality & content optimization
  • WFS setup & fulfillment management
  • Pricing, Buy Box & promotion strategy
  • Assortment & catalog growth planning

The CoreTrex flywheel

From digital shelf to store shelf

Walmart is the only marketplace where winning online can put your product in thousands of physical stores. Here’s how we make that happen.

Fluent in Walmart’s whole stack

WFS

Walmart Fulfillment Services

Two-day badges, prime placement in search, and hands-off logistics — we manage WFS end-to-end: enrollment, inbounding, inventory health, and cost control.

Walmart Connect

Advertising

Search, display, and onsite media run by specialists who know Walmart’s auction — full-funnel campaigns tuned for profitable growth, not vanity spend.

Scintilla

Walmart analytics

Deep experience inside Walmart’s analytics platform: shopper behavior, category dynamics, and item-level insights that sharpen strategy and strengthen your case with merchants.

Our Team

Meet your Walmart team

The senior team that runs your Walmart channel.

Kimberly Wright CoreTrex

Kimberly Wright

Lifecycle & Retention Specialist

Spencer Smith - CoreTrex

Spencer Smith

Operations Specialist

Miles Lock

Miles Lock

Design Specialist

Sarah Barrionuevo

Sarah Barrionuevo

Operations Specialist

Stephen Fullington — President / Founder, CoreTrex

Stephen Fullington

President / Founder

Brandon Reichert — Brand Growth Manager, CoreTrex

Brandon Reichert

Brand Growth Manager

Darcie Chantele — Team Success Manager, CoreTrex

Darcie Chantele

Team Success Manager

Moe Malugen — Brand Growth Manager, CoreTrex

Moe Malugen

Brand Growth Manager

Justin Clifton — Operations Specialist, CoreTrex

Justin Clifton

Operations Specialist

Noah Mrok — Digital Marketing Strategist, CoreTrex

Noah Mrok

Digital Marketing Strategist

Abby Marie — Administrative Specialist, CoreTrex

Abby Marie

Administrative Specialist

Bobby Browning — Brand Growth Manager, CoreTrex

Bobby Browning

Brand Growth Manager

Nikki Du Plessis — Operations Specialist, CoreTrex

Nikki Du Plessis

Operations Specialist

Robby Asbery — Director of Business Development, CoreTrex

Robby Asbery

Director of Business Development

Ready to win at Walmart?

Answer six quick questions and book a free strategy call with a senior Walmart strategist.