Amazon
Craft brand adds$15MM on Amazon
A craft brand broke out of its niche and scaled fast, adding $15M in Amazon revenue.
Added Amazon Revenue Under CoreTrex
$0MM
- +180%
- Sales growth
- 5.4x
- Average ROAS
- Top 1%
- Of sellers in its category
This craft brand had a loyal following but a ceiling on Amazon. After partnering with CoreTrex, it broke through, adding more than $15 million in Amazon revenue and growing sales 180% while staying firmly profitable.
CoreTrex rebuilt the brand’s advertising, listings, and digital shelf from the ground up, turning strong products into a category-leading Amazon business at a 5.4 average return on ad spend.
The partnership
Breaking Through the Ceiling
Great products were being held back by thin advertising and underbuilt listings. CoreTrex started by fixing the fundamentals, then built a full-funnel advertising plan sequenced around the brand’s margins so every dollar of spend drove profitable growth.
As demand scaled, CoreTrex expanded the catalog and sharpened targeting to reach new customers without eroding efficiency, compounding early wins into category leadership.
The execution
Operational Excellence
From first ad click to post-purchase retention, CoreTrex leveraged the full Amazon growth toolkit: Sponsored Products, Sponsored Brands, DSP, deals, and Subscribe & Save, all managed to blended profitability.
Disciplined inventory and margin management protected the brand from stockouts and wasted spend as it scaled, keeping growth healthy at every stage.
Key Strategies Deployed
- Full-funnel advertising across Sponsored Products, Sponsored Brands, and DSP
- Listing and A+ content overhaul engineered to rank and convert
- Digital shelf and SEO optimization to own high-intent category searches
- Assortment and catalog expansion to reach new customer segments
- Inventory and margin management to scale profitably without stockouts
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