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Prime Day Is Here: Make Sure You Are Ready — featured imageArticles

Prime Day Is Here: Make Sure You Are Ready

Prime Day is officially here. For Amazon brands, the work is not over just because the deals are live and the campaigns have been launched. Prime Day is not a “set it and forget it” event…

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More Visibility, More Trust, Lower Acquisition Costs — featured imageArticles

More Visibility, More Trust, Lower Acquisition Costs

For years, brands treated each sales channel as its own independent business. Amazon had its strategy. Walmart had another. The brand’s website operated separately. Retail stores, social media…

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Is Your Brand Prime Day Ready? How to Prepare for Amazon Prime Day 2026 — featured imageArticles

Is Your Brand Prime Day Ready? How to Prepare for Amazon Prime Day 2026

Amazon Prime Day is one of the biggest revenue opportunities of the year for brands selling on Amazon. In 2026, Prime Day will run from June 23 through June 26 , giving sellers four full days to…

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Amazon Listing Optimization Is Dead. Amazon Brand Optimization Is the Future. — featured imageArticles

Amazon Listing Optimization Is Dead. Amazon Brand Optimization Is the Future.

For years, brands have approached Amazon growth one listing at a time. Rewrite the title. Add more keywords. Improve the bullet points. Update the images. These tactics still matter, but they are no…

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Amazon Just Raised FBA Fees Again. Here’s What You Need to Know — featured imageArticles

Amazon Just Raised FBA Fees Again. Here’s What You Need to Know

Amazon sellers just received another reminder of an uncomfortable reality: the platform keeps getting more expensive to operate on. Amazon recently updated its Fulfillment by Amazon (FBA) fee…

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Stop Trying to “Do More” - 3 Levers That Actually Grow Your Brand — featured imageArticles

Stop Trying to “Do More” - 3 Levers That Actually Grow Your Brand

Here’s the harsh truth: Most brand owners don’t have a sales problem. They have a focus problem. I’ve worked with brands doing $500K a year… and brands doing $50M a year. The ones who scale faster…

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Stop Settling for Average: How Smart Brands Win Big — featured imageArticles

Stop Settling for Average: How Smart Brands Win Big

Stop Settling for Average: How Smart Brands Win Big on Amazon & Walmart

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Billboard or Buy Box? Why Omnichannel Matters Even When Amazon Gets the Credit — featured imageArticles

Billboard or Buy Box? Why Omnichannel Matters Even When Amazon Gets the Credit

Here’s a scenario I see all the time : A brand’s killing it with stunning social ads, killer retail displays, influencer content, and SEO that could make Google blush. But then they glance at their…

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Unlocking Creative Power Through Specificity — featured imageArticles

Unlocking Creative Power Through Specificity

Unlocking Creative Power Through Specificity: Why "Make Your Bed Like the Ritz" Beats "Make Your Bed" Every Time

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From Anxiety to Action: Why Specific Ambitions Are Your New BFF — featured imageArticles

From Anxiety to Action: Why Specific Ambitions Are Your New BFF

The next time you find yourself caught in a whirlwind of to-do lists and lofty goals, ask yourself: Am I being specific enough?

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Hats, Haircuts, and Tattoos: A Simple Framework for Smart Amazon Decisions — featured imageArticles

Hats, Haircuts, and Tattoos: A Simple Framework for Smart Amazon Decisions

Hats, Haircuts, and Tattoos: A New Way to Think About Decisions for Your Amazon Brand

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Hitting Your First Million on Amazon — featured imageArticles

Hitting Your First Million on Amazon

Your journey to the million-dollar mark begins with the first step—embracing simplicity.

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